Do This Not That Marketing

Marketing Advice, Grow Your Business

  • Home
  • About Me
  • Recommended Resources
  • Recommended Reading
  • Thank you for subscribing!

March 28, 2017 by RonTester Leave a Comment

Location, Location, Internet Location

Flagstaff AZAre You Easy for Your Customers to Find?

I am road tripping this week with one of my kiddos (from my home in Texas, out to San Diego, then up to Portland, OR), and I wanted to talk to you today about making sure your business gets found.

In the old (pre-Internet) days, when I would drive across the country, I would have to plan ahead, get my maps printed by The Automobile Association of America, go to the library and find phone books (usually yellow pages) to find the hotels I wanted to stay at, call ahead and make reservations, etc., then stick with that plan. No flexibility.

Last night, as we were traveling along the highway, we decided that we could probably make it to Flagstaff. So I pulled up the hotels.com app and the HotelTonight app. I checked availability and prices. Super Easy. A couple hours later, we decided we would definitely stop in Flagstaff. I got out my iPhone again and booked a room for the night. I didn’t have to call information and ask for the number, call the hotel and ask about availability or rates, etc. I clicked a few times and we were booked. An almost frictionless transaction.

Do you have something similar in your business? Is there a place on the internet where your audience/potential customers are looking for your service?

If so, are you there?

In one of my marketing classes at the University of Texas, I learned about the 4P’s of marketing: Product, Place, Price, and Promotion. Everyone talks about “location, location, location” as the key to success in business, and it often is, but have you considered that “place” is also where you can be found on the internet? On my road trip, the physical location of the hotel was important only after I found it on the internet.

It would have been irrelevant if I hadn’t first found the hotel on the internet.

If someone was looking on the internet for any company that could meet their needs (e.g. “hotel in Flagstaff” instead of “Embassy Suites Flagstaff”), would they find your company?

Action for today: Go search for your industry or type of business (not your company name) on the Internet. Are there directories, aggregator sites, etc. where you could be found? If so, are you being found there? And if not, send an email or make a call today to see what it would take to get your company on that website.

If you have other specific ideas or strategies about how to get found on the Internet, please comment and share.

 

Related posts:

  1. How the Chamber of Commerce Can Help Your Business
  2. Build Your Business by Blogging Regularly
  3. How to Get More Work Done
  4. Blog Post Ideas: What to Blog

Filed Under: Small Business Marketing Tagged With: 4P's, Ron Tester

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

Subscribe and Get Your
"42 Social Media Tips" Today!

Recent Posts

  • Learning Strategies to Get You Where You Want to Go
  • Why Your Local Business Needs a Blog
  • Storytelling for Business
  • The Best Marketing Plan Starts with You
  • What to Say When You’re Turning Your Hobby Into a Business

Categories

  • Consulting
  • Content Marketing
  • Podcast
  • Resources
  • Small Business Marketing
  • Social Media Marketing
  • Uncategorized

Archives

  • March 2019
  • January 2019
  • June 2018
  • April 2018
  • January 2018
  • August 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • November 2016
  • October 2016
  • September 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
Dedicated Servers from Liquid Web

Recent Comments

  • sales certification NYC on Creating a Sales Funnel for Your Small Business
  • Storytelling for Business - Do This Not That Marketing on The Best Marketing Plan Starts with You
  • Content Marketing for Small Business - Online Business Success | Connie Ragen Green on Make Your Visitors Happy by Providing High Value Content
  • Connie Ragen Green on Make Your Visitors Happy by Providing High Value Content
  • Kit on Make Your Visitors Happy by Providing High Value Content

Copyright © 2022 · Generate Pro Theme on Genesis Framework · WordPress · Log in