If you want to grow your business, consider guest blogging.
In my previous article on off-page SEO, I mentioned guest blogging. But, what exactly is guest blogging? Today, we will take a look at that and how guest blogging will benefit you and your business. Also, I will give you some pointers about how to write effective guest blog posts.
As you probably have already guessed, guest blogging is writing content for a website that is not your own. Why would you want to do that? Well, there are several reasons for writing an article or blog post for someone else. By guest blogging, you have the opportunity to speak to new people who may not have otherwise found your site. You will also be seen as an authority on the subject you’re writing about by publishing on a site different than your own. And, as we talked about previously, it will increase your search engine ranking.
How do you go about guest blogging? We talked about what constitutes a good blog post already. But what about guest blogging? Well, those same rules apply, but there are more. Here are some tips to further help you:
- Stay away from sites that say they will publish anything. These kinds of sites will not help boost your off-page SEO. In fact, Google is wary about sites like this and may actually punish your website for the shady link. Instead, look for reputable sites to be a guest blogger.
- Create a relationship with the site you are a guest blogging on. Instead of trying to jump in, guest post, then jump out, be a regular contributor on the site and make sure the site’s audience would find your information/insight/solutions relevant.
- Write your best quality content with their audience in mind. Give them the very best you’ve got. If you save your best stuff for your own website and share subpar stuff when you guest post, you’re not going to convince many people to click over to your site. You don’t want to be a guest blogger just for the sake of getting a link back to your site. Writing junk posts will make you lose credibility as an expert on the subject and ultimately hurt your business.
- Promote the post on your social media, website and blog. Don’t forget to thank your host for allowing you to be a guest on their site. Also, don’t just post and be done with it. You want to be sure to respond to the comments on your guest blog post. After all, you’re creating a new audience and they want your attention just as you want theirs.
Should you consider having a guest writer on your site? Sure! Be selective and only publish good guest posts on your site. Also, instead of pointing out that you have a guest blogger, just list the person’s bio. Your readers won’t really care if you have a guest contributor or not and it will look more professional than saying, “Susie is a guest on my page.”
Are you having trouble getting traffic to your blog or website? Take a look into guest blogging and watch your audience grow.
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