Got a problem that needs your attention?

We are in a growth phase in my business. I know this because, while my team is very excited about our growth, we are also stressed by the additional amount of stuff that has to get done. To help us transition to this new level in our business, I am looking at adding staff, adding office space, etc. Basically, I’m looking for “the solution to the problem.”

So this morning, when I read Seth Godin’s blog post for today, “There is more than one solution to your problem (and your problem is real),” it resonated with me and I wanted to share it with you.  If you’re a small business owner or market for a small business, you have problems, you have had problems in the past, and you will have problems in the future. Sometimes they’re ugly problems, sometimes their good problems. Seth says that there are two challenges when facing a problem.

Challenge One: The first challenge is to assume that the solution you have is the only one that will work. So when I interview someone for a new position and I really like them, I’m tempted to see them as the only answer to my problem. I want to hire them so badly that I stop evaluating them objectively. I overlook yellow lights or red flags. The truth is, in almost every situation there are lots of solutions that could/would work. I could hire someone different, move into a different office space if the one next door doesn’t work, etc.

Challenge Two: The second challenge is to minimize the problem when you don’t like the potential solution. This is probably my go-to response. Several of my colleagues would really like to expand our offices substantially. I don’t like the idea for a couple of reasons, so I am tempted to minimize the problem. I think, “It’s no big deal if we squeeze a couple more people in here. Why does everyone need a desk anyway? Haven’t you heard that sitting kills?” In truth, there are options that fall somewhere between doing nothing (my temptation) and making a big move I’m uncomfortable with. But as long as I minimize or deny the problem, I won’t see the possible solutions in front of me.

Two Recommendations:

First, read Seth’s blog. Honestly, I think you should read it every day. It’s always short and insightful.

Second, if you’re having a problem (or problems) and need some help figuring out possible solutions, email me.