Yesterday I wrote about the ideal blog length, and how I felt like there isn’t one “right” number of words. What I was trying to get at was that the length wasn’t as important as the value you provide.
When people search for information online, they look for the same sort of things that a search engine does. They do the search and then evaluate whether or not the information resonates and useful to them. If you always seek to provide high value information to your visitors, you’ll be a lot more likely to not only attract a high quality of visitor/customer to your website, but also to keep them there. Here are some great ways you can provide that high value that people are looking for.
* Develop White Papers – A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts, or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they’re free or not. If you’re tempted to write one yourself, I recommend you check out White Papers for Dummies. If you’re not sure you should write it, you can find freelancers that can help you write a great one. I hired a great writer on Upwork.com.
* Create Videos – A great way to provide high value to your audience is to make videos for them. You can create “how to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it’s information they want. Earlier today I was making videos that explained how to create accounts on social media sites—LinkedIn and Twitter.
* Write EBooks – Another way to provide high value to visitors is to offer eBooks about the topics they care about. In this way that they can read the information on their Kindle or other reading device away from the website. I’ve never written an eBook, but I’ve actually given away other people’s eBooks that I felt would benefit my audience.
* Form an Inner Circle – One really great way to provide a super high value to your audience is to create a members only area, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. People like feeling exclusive, and this is a good way to do it. I’m creating one of these with a friend. It’s called TheDIYMarketingToolkit.com. I’ll be sharing more soon.
* Host Monthly Webinars – Offer periodic webinars or teleseminars for your website visitors. If you offer them monthly, based on various topics of importance to your audience, you’ll up your authority quotient with your audience exponentially.
* Conduct Case Studies – Once you’ve been around long enough, you likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they’re truly getting a lot of value out of the information provided.
* Interview Experts – Your audience will absolutely love it if you interview movers and shakers within your niche. What’s more, the more you interview experts, the more people will view you as an expert. That’s how Oprah became the guru we now know today. Not only has she learned from those she’s interviewed, but her audience sees her as an expert in a variety of fields.
Most bloggers don’t really understand the power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic and even improve traffic loyalty.
If you need help trying to figure out what you can offer to your visitors that will keep them coming back for more, please email me or look me up on Skype at ron.tester.