Blogging is a great way to educate your audience, promote your business, and establish/demonstrate your expertise. One way to keep up with blogging is to create a blog publication calendar. A blog publication calendar will take into consideration important upcoming events, product launches, and other issues, helping you work in advance to keep your blog full of interesting and relevant content.
All successful bloggers have three things in common:
1) They post blogs regularly
2) They post unique content
3) They post audience-focused content
If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience who wants to read what you have to say and take your advice, and who comes back for more on a regular basis.
In order to make a blog publication calendar, you need to first make a few determinations such as:
* How Often You Will Blog – First determine how often you plan to publish a blog post. This could be daily, weekly or whatever your choice. This helps you know how often you’ll need to write blog posts, and when you’ll need to publish them or schedule them. I am committed to blogging three times a week, at least for the foreseeable future.
* Who You’re Blogging For – Write down a few different personas for your audience so that you can know to whom you’re writing the blog posts. It can help you keep focused better if you can look at these personas when you are ready to write. I write for small business owners that are busy running their businesses, people that aren’t marketing experts but realize how important marketing is to their bottom line. That’s because that’s who I was when I started my business.
* Which Blogging Categories You’ll Use – Depending upon your niche, you’ll need to choose some categories that a post will go under when you blog. Spreading out the categories can help you come up with more interesting content. For example, if you have a blog about Labrador Retrievers, some categories might be Rescued Labs, Feeding, Exercising, Training, Chocolate Labs and so forth. It’s important that you don’t try to squeeze a bunch of categories into every blog. It will make it difficult for Google to know what to make of your content.
* Upcoming Events or Product Launches – On the calendar you may want to list any upcoming events related to your niche. For example, is there a conference coming up, or are you launching (or someone else) a new product that is perfect for your niche? Keeping up with these dates can help you create content that will entice readers to buy the item at launch.
* When Industry News Is Released – You’ll want to keep up with the industry news, too, so it will help you to know when the different online magazines or blogs release new information for you to use. For example, if the state of your industry is released every quarter, keep that in mind as you create the publication calendar so you can include important information.
Once you have determined this information, start brainstorming content ideas to match upcoming events, product launches, and industry news. In between those types of blog posts, you can put other types of posts up such as educational, informational, interesting and fun blog posts. Put these ideas on your calendar so that you can then use the calendar to generate a list of timely titles and subject matter for your blog posts. I have used several blog publication calendars but currently I use my Google calendar to keep everything organized.
If you have questions about a blog publication calendar, or blogging generally, please comment below or email me.