Today my company comarketed with two other companies that target my same audience but provide different services. By comarketing with these two other companies were able to:
- Gain a larger, wider audience through cross-promotion.
- Share associated marketing expenses which were 1/3rd of that they would have otherwise been.
- Develop better relationships with the two other companies so if someone from our common target audience goes to them for help and they aren’t able to provide the service, they are more likely to refer to them.
When you are trying to grow your business, find companies that provide different products and/or services than you do (so they aren’t competitors), then ask them if they’d be interested in comarketing. Some will say “no,” but many of the smart ones will say, “HECK YES!”
If you have questions about comarketing or want to bounce your ideas off me, email me firstname.lastname@example.org.